How To Maintain Radio's In-Car Dominance And Retain Automotive Advertising
Could radio lose its dominance in the car, where over half of all listening takes place? Is radio losing automotive, its number one local advertising category?
Since the introduction of the connected car, radio has more in-car competition than ever, and could lose its dominance in the automobile as consumer choice increases. And radio's survival depends on its ability to retain its lead in the car. Furthermore, automotive spending on radio is rapidly declining. The DASH conference offers specific strategies to retain listening as well as that crucial auto advertising.
DASH 3.0 has turned its focus to the preservation and growth of local automotive advertising, exposing you to the changing needs of the local dealer, the shift in automotive advertising, and the critical retraining process -- old tools are no longer relevant in this new environment. Plus, we will reveal challenges auto dealers face related to entertainment-system education for auto buyers, and the ways radio can play a critical role in this process.
DASH will also continue the tradition of revealing the latest trends related to the in-car experience, discussing Apple CarPlay and Android Auto and how radio programming needs to respond to the new environment.
DASH 3.0 will provide actionable ideas and automotive strategies that can be implemented by every radio station or company, with advertising experts from the automotive industry, thought leaders from both the media and automotive sides of the street, panels of local car dealers, and leaders from radio and marketing, plus information about the continued evolution of the digital dashboard. Radio's future is tied to its ability to continue to capture in-car listening in a newly crowded environment, and to engage automotive dealers in relevant advertising strategies involving radio.
The original DASH Conference was conceived to help broadcasters better understand the sweeping changes taking place in the car and to keep radio’s prominent role on the dash. With collaboration among leaders from both broadcasting and automotive, the connected car conversation is now on the radar for the entire radio and automotive industries, and we feel the original goal has been accomplished.
However, these conversations revealed concerns going forward, and the need for retraining the entire radio industry. DASH 3.0 is a must-attend for radio managers, who wish to remain relevant and keep their automotive advertising, and their listeners.