Today's new car lots are crammed with connectable cars, capable of keeping connected consumers constantly in touch with their audiotainment, services, and contacts. Everyone from Apple to Zubie is involved, and industries from pizza delivery to insurance are facing tectonic shifts as a result. It's time to start thinking way beyond the dashboard!
So what's the best way to engage with this new opportunity? DASH is a two-day gathering of experts from diverse industries who'll tackle the practical questions around direct-to-dashboard commerce, turning data into dollars, future transportation, and more.
The agenda features panels moderated by radio show hosts who know how to keep it lively, SolveIt! roundtables, and OpenMic sessions to ensure that every attendee is part of the conversation, as well as demos of the latest innovations in the space.
DASH 2013 featured nearly 300 participants from 15 different industries, and created so much buzz that folks started signing up for DASH 2014 just two months later. Don't miss out - reserve your place today!
Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA)®, will be a keynote speaker at the second DASH Connected Car Conference, to be held in Detroit, October 15-16, 2014.
"Gary is a beacon in the consumer electronics industry, and one of the most powerful men in that arena," Radio Ink Publisher Eric Rhoads says. "We are honored to have him as part of our conference."
Jacobs Media President Fred Jacobs says, "We are thrilled to have a national leader and visionary provide his unique insight to DASH attendees. This year's conference will focus on a deeper understanding of the possibilities that lie ahead and identifying concrete solutions, and Gary is the perfect person to set the table."
"DASH is a unique conversation at the intersection of consumer products, entertainment, and the automotive industry," adds Valerie Shuman, principal of Shuman Consulting Group. "Gary will bring valuable perspective about the rapidly evolving in-car entertainment experience."
Images from DASH
Photos from the DASH conference, held October 23-24, 2013 in Detroit.
Photos from the DASH conference, held October 23-34 in Detroit.
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Barry Merrill (pictured, center, at the DASH conference) is the President and General Manager of Grand Ledge Ford Lincoln in Grand Ledge, MI. Unfortunately he is a lost radio advertiser and he blames the radio industry for his decision to turn all of his dollars over to TV. Merrill said there was too much turnover in sales reps, and they were just trying to hit their budgets -- there was no relationship-building. He went from spending all of his advertising dollars on radio to spending nothing. We asked Merrill to give the industry some advice on how to improve. Read more.
Edison Media Research President Larry Rosin made a presentation at DASH last week which highlighted how far the consumer has come in learning how to use what has become a mobile computer just a few inches from their steering wheel. No matter what age, the consumer is excited to experience the connected car. The choices are abundant and the control they now have over what entertains them in the vehicle is starting to play a much more important role in how they purchase. Here's our video interview with Larry Rosin.Read more.
Day two of DASH started off with a panel of national automotive representatives who provided insight into radio's future position on the dash of the connected car, and the news was good. Greg Ross (pictured, second from left) from General Motors said infotainment is big, and right now radio makes a lot of sense. "Radio is a core feature in our cars for the foreseeable future," he said. "There is great content. It's efficient. There are customer demands for getting it in different forms or at the time customers want to consume it." Read more.